Why do we use Google Tag Manager.
• Manages and tracks a variety of marketing and analytics tags for websites.
• Monitors web interactions and conversions.
• Manages various tags in one location.
• Improves the website’s data collection and analytics.
How to Add Google Tag Manager to WordPress: A Step-by-Step Guide
Step 1:
Create a Google Tag Manager Account*: If you haven’t already, sign up for a GTM account and create a new container for your website.
To do this:
- Type https://tagmanager.google.com/ in your browser.
- Click on the “Create Account” button and follow the prompts.
Step 2:
Install the Google Tag Manager Plugin.
- The plugin is called “Google Tag Manager.” You can install it from the WordPress Plugin Directory. Install the official GTM plugin for WordPress from the plugin directory.
Step 3:
Add the GTM Container Code;
- Copy the container code from your GTM account and paste it into the plugin settings.
Step 4:
Configure the Plugin: Set up the plugin to fire tags on specific events, such as page views or form submissions.
To do this:
- Access your WordPress dashboard and click on “Settings” -> “Google Tag Manager.”
- Enter your Google Tag Manager container ID into the field provided. Then, click on the “Save Changes” button.
Step 5:
Test and Verify the Installation: Test your GTM setup using the preview mode and verify that tags are firing correctly.
To do this:
- Go to your website and open the browser’s developer tools console. You should see a message that says “Google Tag Manager has been initialized.“
Additionally Tips and Best Practices
• Clear cache if using caching plugin.
• Add tracking codes like Google Analytics and Facebook Pixel.
• Track website’s traffic and performance.
• Use child theme to avoid overwriting GTM code.
• Regularly test and verify GTM setup.
• Use built-in triggers and variables for tag management.
In Conclusion, Adding Google Tag Manager to your WordPress site is a straightforward step that can provide numerous benefits. Google Tag Manager allows you to effortlessly add and manage tracking codes on your website without having to alter the code manually.
Google Tag Manager Resources:
• Official Website: https://tagmanager.google.com/
• WordPress Plugin Directory: https://wordpress.org/plugins/
• Google Tag Manager Support Forum: https://support.google.com/tagmanager/community?hl=en
• Note: Powerful tool, complex to use. Consider hiring a professional for setup.
Google Tag Manager Benefits:
- User-friendly interface for easy tracking code management.
- Flexibility to add various tracking codes like Google Analytics and Facebook Pixel.
- Powerful for creating complex tracking rules and triggers.
- Cost-effective as a free tool.
